ICAS Proceedings

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Category: ICAS 2014 Proceedings
Author: Bambang Rudito
Year: 2014
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This paper described a successful and innovative collaboration between private sector and community through a Corporate Social Responsibility program that integrated local culture and ideas in the implementation. Drawing from an assumption that promoting a change in a particular community should be driven by the community awareness itself and their indigenous knowledge to understand in order to realize its own potential. Using socio-cultural mapping approach, this study discuss how the program is implemented, evaluated the impact of the program to community economic development after the four years of program implementation.

Keywords: Corporate social responsibility; social-cultural mapping

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