ICAS Proceedings

ICAS Online Open-Access Proceedings Library

Hazeline Ayoup

Publication by same author

Abstract: The main purpose of this study is to explore the used of the Balanced Scorecard (BSC) as a strategic alignment tool in a large Malaysian organization using the qualitative case study approach. This study indicates that the BSC, through its performance indicators helps to partially improve the alignm...
Download PDF: Link

ICAS Online Proceedings Library